Inputs → Build → Check → Deliver

Detailed practical outline

Thirteen one-hour units and eight outcome modules. Finish the brand, social and video assets first, then use AI to manage projects and company execution.

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Bring your real business

Before the course

A real business

Choose a product, service, event, store or personal brand. All content and design work will support it.

Real inputs

Bring pricing, FAQs, proof, existing content, logos, images and customer feedback that is public or de-identified.

One real goal

Choose a current problem such as a launch, event registrations, local demand, inconsistent publishing or fragmented brand design.

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Definition of Done

Every module is assessed through the finished work

Check	Pass condition
The file exists	It opens, can be inspected and can be edited or handed off. A chat transcript is not a deliverable.
The business is real	Offers, prices, proof and customer language come from real inputs; unknowns remain clearly marked.
The specification is correct	Dimensions, mobile-safe areas, print settings, links, QR codes and file names have been checked.
The brand is consistent	Logo, colour, typography, image language, offer and CTA match the Source of Truth.
The state is truthful	Created, reviewed, scheduled, publicly published and measured are reported as different states.